Built by watch lovers,
for watch lovers.
The Watch Society is a members club for people who love watches — built around three things you actually use: real watch giveaways, an AI market intelligence tool, and discounts with the brands you already buy from.
- 100% authentic, every time
- Live-streamed draws
- Members worldwide
Chris, Founder of TWS
Why a watch society, and not a watch shop.
“I spent fourteen years selling watches to people who already owned them. Almost no-one I knew could realistically buy the watches I was selling.”
For most people who love watches, the one they really dream about always feels just out of reach. I wanted to do something about that.
Watches are a magical thing, one of the only items you can buy that will last you a lifetime and maybe more.
Owning a luxury watch is a dream for many, sadly thats where it ends for most, the markups, the waitlists and generally the feeling it being out of reach.
I started The Watch Society with one idea: build a community to help people get closer to their dream watch
Helping everyday people get access to their dream timepieces. The chance to create incredible moments with our giveaways and also helping people making the best priced, informed decision on a purchase through our AI watch sourcing marketplace.
I've had the pleasure of calling over 100 of our members and giving away over $4m of the best watches on the planet - and we're only just starting!
We're all about the watch community and wherever you are in your watch journey; we're glad to have you.
How we keep it honest.
How the draws work
RandomDraws is used to draw the winner.
Live on Instagram at @thewatchsociety, founder on camera, the winning name read out before any private message is sent.
Replays stay up indefinitely on the IG page — every draw, going back to the first.
How the watches are real
Source documented: AD invoice, auction record, or boutique receipt — before the watch is announced as a prize.
Authentication: by an independent watchmaker (CW21/WOSTEP) for every piece worth over $5k retail.
Box, papers, full set: shipped wherever available — clearly stated upfront when something is paper-only or pre-owned.
Authenticationby an independent watchmaker for every piece
How the money works
Membership fees only — TWS is funded by member subscriptions. No outside ad revenue, no affiliate kickbacks influencing prize selection.
Prize escrow every prize watch is purchased and held in our authenticated safe before the draw opens for entries.
Cash-equivalent option available to any winner who doesn't want the piece (verified value, less 5% admin).
How the tech serves members
AI market intel tool aggregates 12,000+ references across 8 marketplaces — auctions, dealer listings, boutique releases, live every day.
Compounding entries are tracked in your dashboard and never expire while your subscription is active.
Cancel in one click: your account, your control, no calls to a retention team.